Visual identity is the set of graphic elements that identify a business or organization.
The graphic designers who specialize in visual identity design collaborate with the decision -makers of a brand to create a series of elements, such as a logo, a typography, a palette of colors, and a library of images which represent the personality of the brand. In addition to the traditional business cards and other stationery elements, graphic designers develop a graphic charter serving as a reference for all the graphic needs to come, on all communication channels. These directives make it possible to create a certain consistency in the identity of the brand.
To succeed in this mission, we must be interested in the different components that enter into the construction of the visual identity of a brand and later create a style guide.
The logo is the basis of the visual identity of a brand: it is present on all the company’s communication media.
A successful logo is simple and memorable, capable of transmitting ..
Typography designates the fonts used on communication media (e-mails, mobile application, website, etc.), as well as the size of the text and the formatting rules (fat, italics, highlighting).
The choice of colors should not be made at random. Indeed, each color corresponds to a symbolism or a precise
In addition to choosing the right graphic elements, you must be able to organize them (choice of margins, for example).
Pictograms, icons, signs and forms are an integral part of the visual identity of a brand.
The visual identity of a brand also includes photos and visuals disseminated on all communication elements.
PROCCESS:
Your first idea may not be the best, but that doesn’t mean that it is not good. When you start the creation process (or transformation), you must consider all possibilities. Before new technologies, you would have advised you to put all your ideas flat on a large painting.
Look for the elements that are relevant to your business, in particular:
Your competitors
Influential personalities and brands you like
The atmospheres you want to recreate for your own brand.
Q/A TEST: